In 2009. we were hired to do the marketing campaign for the annual theater festival "Sterijino Pozorje" which has more than 50 years of tradition. We decided to dig into the archives of "Pozorje" and search for the inspiration in the theater production of the early 50s and 60s. The result was the campaign with the slogan "Theater should not wait for the audience to come, it must come to them."
