When SOS Children's Villages started working in Kraljevo, there was no other organisation caring for children without parental care in the area. In the years since, there has actually been an increase in the number of children who have lost parental care. Furthermore, both national and international organisations have started working in the area offering psycho-social support to internally displaced people and refugees. The SOS mothers can provide long-term care for the children; thus giving them the best possible start in life.
HNS Creative produced a nation-wide TV and outdoor campaign for the promotion of SMS number for donating funds to the children's village in Kraljevo. The campaign was a great success with so many corporations, companies and individuals who donated money.
Illustration: Jovan Mikonjić Biskoteka
Animation: Dunja Jovanović
Sound design: Bojan Čizmić
Concept & copy: Jovan Mikonjić, Dušan Žica, Filip Milošević, Ivan Stojanović, Andrija Kovač
Production: Andrija Kovač