HNS Creative partnered up with Cinema City Festival to create a boutique festival within a festival that combines both film and music. The festival named "Planet Rock" targeted various alternative subcultures - skaters, bikers, clubbers and street art lovers. It's vision is to push limits of Novi Sad's alternative culture scene. It is also focused in promoting attractive and forgotten industrial spaces not far from the center of Novi Sad as a possible incubation grounds for the upcoming generation of musicians, artists artits and film lovers.